and I’ve got the realtor blues
It’s tough to walk into someone’s home and tell them they have to basically change the way things look if they want to sell. Imagine that. You’re telling a potential client the way their house appears now just won’t do. Those are ‘fighting words’ for some people and homes with the strongest personalities can be the most daunting. It’s a delicate job, but someone has to do it. The trick is getting it right and having your homeowner on board from the start.
Full time realtors see homes every week and are constantly looking at homes online. They work with both sellers and buyers and are very much in touch with the local market. An expert takes it even further and is fully aware of the types of homes that are selling, the latest trends buyers are attracted to, popular color choices and decor. They know how a house should be photographed, what should be eliminated in a room and how to get the buyer to pay attention to the house, layout and features of the property. What so many sellers don’t realize is the majority of today’s buyers don’t separate the home’s furnishings from the home.
Personality is expected in a house, it represents you and makes your home unique and special. However when it comes to selling, you have to look at your house – most likely your biggest asset – as another product. Do you want to sell and get the best price the market will afford? If so, you need to market this product to the fullest, beginning with making it as attractive to the widest audience possible. The idea is to cast a far-reaching net and bring – in person – as many potential buyers as possible.
If you have a heavily-decorated home it will be hard for buyers to look past your decor. You’re counting on them to like your style and choices, which may or may not happen. This decreases the size of your buyer pool right from the start since most buyers begin their search for a new home online. They will literally give each home about five photo clicks or so and if they don’t like what they see in the photos, you’re off their list.
I’m not suggesting you make your house look completely neutral or go out and buy all new furnishings. A small investment in some updated decor such as textured jute or sisal rugs, style-appropriate throw pillows, contemporary-looking lamps or light fixtures and solid-colored bedding will go a long way. In a tough real estate market, you have to do your best to make your house stand out from the 20 or so competitors. Why wouldn’t you do this from the start?
You have to put your ‘home decorating feelings’ aside when you’re serious and ready to move. If you hire an expert, take their advice and also price your home to the market – you’ll sell sooner than later and most likely at a higher price. Contact me if you’re thinking of selling and would like to know where to start. I do a full detailed pre-sale walk through and most of my own staging. I’ll hold your hand until we get to the closing table!